Growth | Underutilized Asset
Full-funnel content optimization + targeted DSP and Sponsored Ad
How Glow+ Organics Scaled Visibility on Amazon
- Background
A direct-to-consumer (DTC) brand specializing in shelf-stable meal kits, experienced explosive growth. Requiring them to move from a 50,000-square-foot warehouse to a new, 250,000-square-foot fulfillment center.
- Challenge
The company was paying for an empty warehouse and the local commercial real estate market was slow. Simultaneously, the marketing team needed a budget to support the launch into physical retail. They had to invest heavily in retail media networks to drive awareness and secure initial sales.
- Solution
Real Estate as a Financial Asset:
Instead of listing the warehouse with a traditional broker, the DTC brand engaged ShopLIFT Media to provide market value in the form of media credits.
Activating the Retail Media Campaign:
ShopLIFT media executed a multi-million dollar retail media strategy, partially funded for with the media credits. This enabled them to:
Disposing of the Asset:
ShopLIFT assumed full responsibility for the warehouse. With an in-house real estate division, the firm had the resources and patience to hold, lease, or sell the property through its own network, completely independent of DTC’s core business.
- Outcome
- Immediate Capitalization of Asset: The company instantly converted the vacant warehouse into a marketing budget without waiting for the warehouse sale.
- Fully Funded Retail Launch: A robust, high-impact retail media campaign was executed.
- Strategic Market Entry: The well-funded advertising campaign ensured a strong debut, driving sales velocity and building crucial relationships with retail partners from day one.
Execution
Week 1–2
ASIN audit & keyword mapping.
Week 3–6
A+ content redesign, new lifestyle imagery, backend search term updates.
Month 2
Launch Sponsored Products + Sponsored Brands; DSP for upper-funnel awareness.
Ongoing
Weekly bid optimization, creative A/B tests, and conversion rate analysis.
- Results
Within six months, the brand achieved a 40% increase in organic ranking for targeted keywords and a 25% lift in total sales, with improved ad efficiency and higher conversion rates.
- Key Takeaways
Content + keyword strategy drives organic discovery fast.
Synchronized paid + organic work compounds results.
Continuous optimization keeps ACOS efficient while scaling.
